The Cinderella in me: A moderated mediation analysis of cinderella complex

Date of Publication

2010

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Marie Madelene A. Sta. Maria

Defense Panel Member

Maria Caridad Huelar Tarroja

Abstract/Summary

This study investigates the moderating mediation effect of the Cinderella complex on the formation of gender stereotype by Cinderella themed Korean dramas. The respondents were 284 first and second year female high school students. Correlation, two-way ANOVA and multiple regressions were employed to analyze the data, and a focused group discussion was followed to supplement the findings from the quantitative analysis. The results indicate that exposure to the said dramas affects the Cinderella complex of the viewers of those who belong to high socioeconomic status (SES) only while viewers from low SES were not influenced by their exposure. In addition, partial mediation of Cinderella complex, established between the exposure to the said dramas and gender stereotype alludes to the fact that the two may be closely related and that one may be influenced by the other. The important implication of the study suggests that the dramas appeal and influence their viewers differently depending on their SES. This study contributes in expounding the concept of Cinderella complex by suggesting that it is present in every woman regardless of her SES.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15787

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

104, 5 unnumbered leaves ; 28 cm.

Keywords

Fairy tales--Film adaptations; Cinderella--(Legendary character)--Juvenile drama

Embargo Period

2-5-2022

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