The motivation behind the purchase of counterfeit goods: A comparison among selected Filipino consumers

Date of Publication

2008

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Laurene Chua-Garcia

Defense Panel Member

Maria Carla Mole-Ong

Abstract/Summary

This study focused on specific motives as well as the needs satisfied by selected Filipino consumers in purchasing counterfeit goods. Demographic variables such as age, gender and income class were considered. A descriptive research design using the multi-method approach was applied - self-constructed survey questionnaire and interview guide were used to gather data. The survey questionnaire was administered to sixty (6) respondents, and twelve (12) of which participated in the semi-structured interviews. Results revealed that the predominant motives were practicality and emotional satisfaction. Purchasing patterns revealed similarities in frequency, place of purchases and goods purchased. Physiological need emerged as the need primarily satisfied with the purchase of such goods. Lastly, predominant meanings ascribed include lesser expectations on the product and practicality.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU13399

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

291 leaves ; 28 cm.

Keywords

Product counterfeiting; Counterfeits and counterfeiting

Embargo Period

2-4-2022

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