Cybersatisfaction: A look on gratification levels across types of computer-mediated communication among Filipino undergraduate students

Date of Publication

2009

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Jennifer Ann L. Lajom

Defense Panel Member

Ron R. Resureccion

Abstract/Summary

This study explored the different gratification categories an individual gets from using Computer Mediated Communication (CMC). A self-made scale (Gratification Scale) was used to measure the gratification levels adolescents and emerging adults obtain from using SNS (Social Networking Sites), Chat, and Blog. Two hundred eighty-five (285) Filipino undergraduate students partook in this research. Results revealed that Interpersonal Relationship needs is sought more when using CMC. They are also more inclined to using CMCs with synchronous messaging services suggesting that speed in communication is a determinant of gratification. Moreover, the CMC with the best package, SNS, rates as the most gratifying CMC due to its completeness in features and services.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15785

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

104 leaves ; 28 cm.

Keywords

Computer-assisted instruction; Telematics--Study and teaching (Higher)--Philippines; Computer conferencing--Study and teaching (Higher)--Philippines; Computer-assisted instruction--Study and teaching (Higher)

Embargo Period

2-3-2022

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