Cybersatisfaction: A look on gratification levels across types of computer-mediated communication among Filipino undergraduate students
Date of Publication
2009
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Psychology
Subject Categories
Psychology
College
College of Liberal Arts
Department/Unit
Psychology
Thesis Adviser
Jennifer Ann L. Lajom
Defense Panel Member
Ron R. Resureccion
Abstract/Summary
This study explored the different gratification categories an individual gets from using Computer Mediated Communication (CMC). A self-made scale (Gratification Scale) was used to measure the gratification levels adolescents and emerging adults obtain from using SNS (Social Networking Sites), Chat, and Blog. Two hundred eighty-five (285) Filipino undergraduate students partook in this research. Results revealed that Interpersonal Relationship needs is sought more when using CMC. They are also more inclined to using CMCs with synchronous messaging services suggesting that speed in communication is a determinant of gratification. Moreover, the CMC with the best package, SNS, rates as the most gratifying CMC due to its completeness in features and services.
Abstract Format
html
Language
English
Format
Accession Number
TU15785
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
104 leaves ; 28 cm.
Keywords
Computer-assisted instruction; Telematics--Study and teaching (Higher)--Philippines; Computer conferencing--Study and teaching (Higher)--Philippines; Computer-assisted instruction--Study and teaching (Higher)
Recommended Citation
Bolalin, M. B., Hong, T. C., & Yau, T. (2009). Cybersatisfaction: A look on gratification levels across types of computer-mediated communication among Filipino undergraduate students. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10807
Embargo Period
2-3-2022