The effects of mass media and self-efficacy on career preference and attitude towards profession

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Thesis Adviser

Melissa Reyes

Defense Panel Member

Adrianne John Galang

Abstract/Summary

The purpose of the study was to investigate the influence of mass media and occupational self-efficacy (covariate) to the career preference and attitude towards a profession of 160 freshman college students (80 males, 80 females) from De La Salle University. The study utilized quantitative-experimental method which determined significant effect between self-efficacy and career performance (F (1, 155) = 9.26, MSE = 1.76 p = 0.02). There was an interaction effect between the video watched by the adolescents (i.e. showing videos with high/low prestige), media portrayal of video (i.e. positive, negative), and participant's preference ratings for both high and low prestige occupations (F (1, 155) = 5.39, MSE = 1.76 p = 0.02). Lastly, there was a significant main effect between occupational prestige to the attitude and perception of the adolescents to the profession ( F(1, 155) = 4.02, MSE = 124.26, p = 0.05). Knowing that mass media has an influence on the career development of adolescents, individuals should be more careful on the shows that they view.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU19889

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

149 leaves ; 28 cm.

Keywords

Self-efficacy; Career development

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