A Campaign for save Freedom Island movement and its strategies in eliciting the support of parish priests of Paranaque in their fight against the island's reclamation
Date of Publication
2015
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Cheryll Ruth Soriano
Defense Panel Member
Carlo Figueroa
Ma. Bea Sibucao
Angeli Diaz
Abstract/Summary
The project is a Campaign for Save Freedom Island in their effort to build a partnership with the parish priest in Paranaque in saving the last mangrove in Metro Manila. In the qualitative research, it was found that prior attempts in partnering up have not been very effective because the information needs of the priests were not satisfied in the span of time given for the meeting. Due to the priests busy schedule, it was crucial for SFIM to revise their content and way of presentation in order to effectively persuade the priests. The theories used for this project are the Theory of Planned Behavior and the Two-Step Theory. Other techniques such as Message Framing and Sender-Receiver Similarities were also used in the construction of the collaterals and manner of deliver in the meeting of the Priests. The researchers were able to address the problem through a campaign plan that consisted several materials and was able to persuade all Parishes met within the span of the project.
Abstract Format
html
Language
English
Format
Accession Number
TU20014
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
leaves ; 28 cm. + 1 computer optical disc ; 4 3/4 in
Keywords
Reclamation of land--Philippines--Parañaque; Mangrove swamps--Philippines--Parañaque
Recommended Citation
Anduyan, M. L., Perez, M. M., & Ungco, M. G. (2015). A Campaign for save Freedom Island movement and its strategies in eliciting the support of parish priests of Paranaque in their fight against the island's reclamation. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10419