A Campaign for save Freedom Island movement and its strategies in eliciting the support of parish priests of Paranaque in their fight against the island's reclamation

Date of Publication

2015

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Cheryll Ruth Soriano

Defense Panel Member

Carlo Figueroa
Ma. Bea Sibucao
Angeli Diaz

Abstract/Summary

The project is a Campaign for Save Freedom Island in their effort to build a partnership with the parish priest in Paranaque in saving the last mangrove in Metro Manila. In the qualitative research, it was found that prior attempts in partnering up have not been very effective because the information needs of the priests were not satisfied in the span of time given for the meeting. Due to the priests busy schedule, it was crucial for SFIM to revise their content and way of presentation in order to effectively persuade the priests. The theories used for this project are the Theory of Planned Behavior and the Two-Step Theory. Other techniques such as Message Framing and Sender-Receiver Similarities were also used in the construction of the collaterals and manner of deliver in the meeting of the Priests. The researchers were able to address the problem through a campaign plan that consisted several materials and was able to persuade all Parishes met within the span of the project.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU20014

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

leaves ; 28 cm. + 1 computer optical disc ; 4 3/4 in

Keywords

Reclamation of land--Philippines--Parañaque; Mangrove swamps--Philippines--Parañaque

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