The relationship of television advertisements on the product image among teenage and parents consumers of the product brand

Author

Esteban Chu

Date of Publication

1980

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

Subject Categories

Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Abstract Format

html

Language

English

Format

Print

Accession Number

TU02465

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

41 leaves

Keywords

Television advertising

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