Running head: Training video for Manpower for Advertising Services Agency, Inc. (MASA)
Date of Publication
2006
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Adviser
Clodualdo A. Del Mundo, Jr.
Defense Panel Chair
Marie Angeli Diaz
Defense Panel Member
Vicente Groyon
Oliver Oliveros
Abstract/Summary
A training video targeted to address the need of the material currently used in Manpower for Advertising Services Agency, Inc. or MASA's training program. Their program is made up of four components namely: introduction of the organization, personality development, protocol (product knowledge) and selling techniques.
The training video would focus on Grooming which is under the personality development category that would serve as a support material of the existing program. The training video targets both male and female ranging from 16-25 years of age. The video's running time is 7-10 minutes, using Filipino as the main language. The video will be shown during orientations of new applicants aspiring to be In-Store Marketing Assistants (IMA) that is supervised by legitimate instructors.
Abstract Format
html
Language
English
Format
Accession Number
TU14476
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
18, [5] leaves ; 28 cm.
Keywords
Video tape advertising; Advertising--Employees; Visual training
Recommended Citation
Aquino, V. P., Reyes, M. T., & Songco, S. S. (2006). Running head: Training video for Manpower for Advertising Services Agency, Inc. (MASA). Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/10164