A partner-oriented website for United Bayanihan Foundation

Date of Publication

2017

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Carlo Magno P. Figueroa

Defense Panel Member

Jake Ruiz
Miguel Paolo L. Paredes
Norman S. Zafra

Abstract/Summary

United Bayanihan Foundation (UBF) is a non-profit organization established to promote active ageing and healthy lifestyle for all senior citizens as part of United Laboratories' corporate social responsibility. To fulfill their mission and vision, UBF holds events for senior citizens in partnership with Local Government Units (LGU), doctors from Philippine Academy of Family Physicians, and Home for the Aged. However, as UBF expands its networks, they do not have one formal, credible, and cost-efficient medium to disseminate all important organizational information to its partners. Because of this, their partners, specially the LGU have become unfamiliar and are often confused with United Bayanihan Foundation's programs and services thus, affecting their organization-partner relationship. The proponents conducted an audit on their communication and partnership relations using the Relationship Management Theory by Ledingham and Bruning (1998). This revealed that UBF's limited online presence hinders the expansion of their public relations. To address this problem, the proponents developed an organizational website for UBF (http://www.unitedbayanihanfoundation.org/), guided by the Theory of Dialogic Communications of Kent and Taylor (1998), containing content that would develop positive organization-public relationships and initiate collaboration.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18910

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

101 leaves : illustrations (some color) ; 28 cm. + 1 computer optical dsic ; 4 3/4 inches.

Keywords

Web site development--Philippines; Web sites--Philippines; United Bayanihan Foundation, Incorporated

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