An Analysis of Esports Consumption Among Esports Viewers in Metro Manila

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Amiel S. Tongco, De La Salle University, ManilaFollow
Charles David S. Siao, De La Salle University, ManilaFollow
Bryce Nathan S. Chicombing, De La Salle University, ManilaFollow
Hugh Lawrence Chua Ang, De La Salle University, ManilaFollow
Liandro Antonio Tabora, De La Salle UniversityFollow

Document Type

Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Tabora, Liandro Antonio

Abstract/Executive Summary

The rise of esports has transformed the entertainment scene, captivating gamers, and individuals from diverse backgrounds. As competitive esports cement their place in mainstream entertainment, understanding why and how esports have become what it is today is important. This research investigates the different motivational factors driving esports consumption in Metro Manila, Philippines. A qualitative approach was used in the study, where N=58 participants were selected through random sampling. This study utilized the MSES questionnaire to evaluate the primary motivational factors influencing esports engagement, providing preliminary insights into the impact of influential factors on consumer motivation in the rapidly growing esports market. The study explored the influential factors that affect esports consumption and spectatorship in Metro Manila, focusing on demographic and gaming factors associated with watching different popular games in the region. It was uncovered that factors related to Skill Appreciation, Skill Improvement, and Competition were primary drivers for users to watch esports.

Keywords

Demographic Factors; Esports; Esports Consumption; MSES; Spectatorship