DLSU Senior High School Research Congress Conference Proceedings
Document Type
Paper Presentation
Research Advisor (Last Name, First Name, Middle Initial)
Gustilo, Whizvir O.
Abstract/Executive Summary
Visual aids are vital components of disaster risk reduction as they actively disseminate important information on preparedness and responses in disasters. However, since no established standard for effective visual aids exists in the Philippines, information is at risk of being misinterpreted or misunderstood. The research aims to determine the effectiveness of visual aids in disaster risk reduction (DRR) within the academic institution setting in the Philippines. Specifically, it identifies interactive-based and interactional-based elements across various institutions and evaluates them according to international standards. A total of nineteen (19) publicly-sourced posters—published by five (5) select academic institutions—were used to determine effectiveness through a framework derived from Kress and van Leeuwen’s (1998; 2001) semiotic work. The framework categorizes the visual components of a poster into two categories with quantifiable subtypes: interactive-based and interactional-based elements. Only 2 of the 5 institutes have high amounts of these elements, meaning that their posters are highly effective and recommended as visual aids for DRR. These results highlight the necessity for evidence-based standards and call for further observational research to clarify and strengthen the design and implementation of effective DRR visual aids.
Keywords
visual aids; disaster; disaster risk reduction; information dissemination; academic institution