The Role of Social Media in Philippine Disaster Management: A Systematic Literature Review

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Maxim Alexandrite V. Inoferio, De La Salle University - Laguna CampusFollow
Rich Angelo P. Santos, De La Salle University - Laguna CampusFollow
Henry Joshua A. Hernandez, De La Salle University - Laguna CampusFollow
Jeyson T. Taeza, De La Salle University - Laguna CampusFollow

Document Type

Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Taeza, Jeyson T.

Abstract/Executive Summary

Despite the Philippines being one of the world’s most disaster-prone countries, research on the role of social media in its disaster risk management remains limited. This study addresses this gap through a systematic review of existing literature on social media use in Philippine disaster risk management. The analysis is framed within the context of the National Disaster Risk Reduction and Management Council (NDRRMC) and its four thematic areas: Prevention and Mitigation, Preparedness, Response, and Rehabilitation and Recovery, which guide disaster risk reduction efforts in the country. Results show that social media is primarily employed in response to typhoons and earthquakes, while its application to other hazards such as COVID-19, floods, and vegetation fires remains underexplored. Usage is concentrated in the response and recovery phases, with minimal attention to prevention, and no studies focused on mitigation. Notable best practices include real-time crisis monitoring through social media data, standardized emergency communication, active two-way engagement with the public, and the use of AI to detect misinformation. These practices highlight the platform’s potential to improve situational awareness and coordination. However, there is a critical need to expand research on how social media can support preparedness and mitigation, particularly in light of increasing climate risks. Incorporating sentiment analysis may also provide valuable insights into public perception, enabling more responsive and adaptive disaster strategies. Strengthening the evidence base through targeted studies can enhance the role of social media in disaster risk management frameworks and inform policy development aimed at more resilient disaster responses.

Keywords

disaster; management; NDRRMC; risk reduction; social media; systematic review