DLSU Senior High School Research Congress Conference Proceedings
Document Type
Photography, Film, and Animation
Research Advisor (Last Name, First Name, Middle Initial)
Lazaro, Zenia P.
Abstract/Executive Summary
In an era dominated by fast-paced media, this research explores photography as a slower and more intentional medium for promoting sustainability. Grounded in Social Influence Theory and supported by a mixed-methods approach that combines survey data with artistic production, the study examines how authentic visual storytelling can shape consumer behavior toward eco-friendly cosmetic products. The research addresses the question: How can photography help consumers adopt a sustainable lifestyle? It also examines how social media and advertising methods impact consumer preferences and what barriers hinder eco-conscious consumption. An online survey conducted with 30 Filipino participants provided insights into consumer habits, sustainability values, and the impact of advertising. These responses informed the creation of a photography series and art catalogue that showcased minimalist beauty routines utilizing locally sourced, eco-friendly products. Each image was designed to reflect one of the three levels of social influence: compliance, identification, and internalization. Findings show that while social media raises awareness, many consumers remain hesitant to trust influencers or adopt sustainable products due to concerns about price and the overwhelming amount of content. Photography, in contrast, offered a more grounded and sincere way to engage audiences. The study concludes that photography can foster reflection, build emotional connection, and present sustainable living as both accessible and desirable. As a visual strategy, it encourages value-driven advertising that moves beyond trends and promotes long-term, ethical consumer behavior.
Keywords
sustainability; photography; consumer behavior; advertising; eco-friendly products