Florencia

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Selina Samantha L. Chua, De La Salle University, ManilaFollow
Denise Ysabel P. Cosio, De La Salle University, ManilaFollow
Marian Aleia P. Gonzales, De La Salle University, ManilaFollow
Jane Lyndi M. Gutierrez, De La Salle University, ManilaFollow
Ruth Angelie B. Cruz, De La Salle University, ManilaFollow

Document Type

Business Concept

Research Advisor (Last Name, First Name, Middle Initial)

Cruz, Ruth Angelie B.

Abstract/Executive Summary

Florencia, established in May 2024 as part of a business simulation project, is a business enterprise specializing in handmade, nature-inspired jewelry made from preserved flowers encased in resin. The business concept was developed after identifying a market gap, wherein such products are either limited in availability or positioned as high-priced items. Florencia seeks to address this by offering hypoallergenic, sustainable necklaces that reflect elegance while remaining accessible to a broader market. Florencia initially focuses on sales through bazaars at De La Salle University and online orders via Jotform. Marketing efforts include social media campaigns targeting consumers who value affordable and eco-friendly accessories. Florencia operates through a subcontracted production model with its manufacturer, Lumiere Jewelry and Crafts, while maintaining local oversight on design and quality control. Florencia is legally registered as a sole proprietorship under the Chief Financial Officer but is managed by a five-member executive team consisting of a Chief Operating Officer, Chief Financial Officer, Chief Marketing Officer, Chief Human Resources Officer, and Chief Communications Officer. The business is independently managed with support from the research adviser, with each member fully responsible for their respective departments. The initial capital requirement of ₱25,000, shared equally among the members, covers production, marketing, and operational expenses for the first two months. The total sales in its first three months of operations amounted to ₱23,935. Florencia’s competitors include established local brands such as Tala by Kyla, Penny Pairs, and Solasta. Florencia differentiates itself through nature-inspired designs, sustainable materials, and competitive pricing.

Keywords

jewelry; preserved flowers; resin; hypoallergenic; sustainable