DLSU Senior High School Research Congress Conference Proceedings
Document Type
Business Concept
Research Advisor (Last Name, First Name, Middle Initial)
Hariramani, Patrick R.
Abstract/Executive Summary
Duette was founded in 2024 by five senior high school students from De La Salle University-Manila to challenge the rise of fast fashion in the Philippine Fashion Industry by offering affordable, convertible women’s clothing that reduces waste and encourages mindful consumption. Currently in its early development stage, the brand has engaged in extensive product development and market analysis, promoting through social media campaigns and school bazaars. Duette’s flagship product, a 2-in-1 garment that transforms from a top into a skirt, caters to Filipino women aged 16 to 24 who are growing increasingly conscious of sustainability and value wardrobe versatility. The brand is positioned in a competitive market among brands like Wear Versa and Stelani with strong market presence. However, Duette distinguishes itself through its dual-functionality garment and accessible pricing at ₱499.00 per piece. It operates as a sole proprietorship under Chief Executive Officer Mirari E. Gatus for streamlined management, with a leadership team of business-minded individuals composed of Chief Product Officer Ariane Atotubo, Chief Operations Officer Amy Ong, Chief Marketing Officer Jayd Gomez, and Chief Financial Officer Chessica Sadey. The Duette team collaborates with their research adviser to explore proprietary protections whilst expanding its product line. With an initial capital of ₱25,000 equally contributed by all team members, Duette has successfully sold a total of 101 units from January to May 2025, achieving a total sale of ₱50,399, a net income of ₱18,631.40, and an ROI of 75%, indicating a strong growth potential.
Keywords
convertible clothing; sustainable apparel; Philippine garment industry; fashion innovation; wardrobe versatility