DLSU Senior High School Research Congress Conference Proceedings
Document Type
Business Concept
Research Advisor (Last Name, First Name, Middle Initial)
Crisologo, Ma. Louise Gena D.G.
Abstract/Executive Summary
Formed in 2024, Penju was conceptualized by five senior high school students as a response to rising levels of stress, anxiety, and sleep deprivation, especially among Generation Z. Penju offers a unique plush toy infused with aromatherapy, combining comfort and wellness. The business is currently in development, with operations ongoing and marketing efforts underway through social media promotion and school-based pre-orders. Penju operates within the health and wellness sector, focusing on stress relief and sleep improvement. Its innovation lies in integrating calming scents into a cuddly plush toy, supported by research on the benefits of aromatherapy for mental health. The product also features an NFC chip for personalized use. Although not yet patented, its design and therapeutic function set it apart in the market. Penju is organized as a sole proprietorship, chosen for its simplicity and suitability for the team. The founders—Borromeo, Castro, Dela Cruz, Santos, and Sta Ana—bring strength in research, design, finance, and marketing; they are supported by the research advisor. The business also practices corporate social responsibility (CSR) by donating both funds and aromatherapy plush toys to an orphanage in Manila, spreading comfort and promoting emotional well-being to children in need. The target market includes individuals seeking stress and sleep relief, as well as those looking for meaningful, wellness-focused gifts for loved ones. For future expansion, Penju plans to introduce a new grey colorway to offer variety.
Keywords
aromatherapy; compress; Near-field communication; stress-relief; stuffed toy