DLSU Senior High School Research Congress Conference Proceedings
Document Type
Business Concept
Research Advisor (Last Name, First Name, Middle Initial)
Balite, Aldrin C.
Abstract/Executive Summary
Founded in 2024, Pairfect was established to meet the growing demand for stylish yet affordable socks for children (ages 5 to 8) and adults (ages 12+). The brand launched through digital marketing, limited promotional drops, and participation in bazaar events, targeting students, young professionals, and families. Pairfect differentiates itself by offering innovative products such as customizable socks with attachable patches. The company is committed to sustainability, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. This commitment is reflected in eco-friendly packaging, responsible sourcing of materials, and initiatives like the Buy-One-Donate-One campaign, where a pair of socks is donated to a child in need for every purchase. Pairfect actively engages in events such as school bazaars and family days to increase brand visibility and gather real-time customer feedback. The core team oversees Finance, Marketing, Product, and Operations, ensuring that each function contributes to the company’s strategic goals. Operating as a sole proprietorship with an initial capital of ₱20,000.00, Pairfect funded its inventory, prototype development, and operations. Despite falling short of projected sales, the company achieved a net profit of ₱3,008.56 within its first four months. Looking ahead, Pairfect plans to expand its product lines with new collections and kids' size socks and strengthen customer engagement through social media. The company’s approach blends product innovation, ethical practices, and social impact—positioning Pairfect as a sustainable, community-oriented brand poised for responsible growth.
Keywords
mesh bag; Pairfect customizable socks; patches; SDG; sole proprietorship