DLSU Senior High School Research Congress Conference Proceedings
Document Type
Business Concept
Research Advisor (Last Name, First Name, Middle Initial)
Pangindian, Roderick D.G.
Abstract/Executive Summary
Formed by Ohana in May 2024, Just B provides customizable and locally made gadget sleeves, empowering Filipino manufacturers, and further aims to be a sustainably responsible business. The business began promoting through social media posts on Facebook and Instagram. Currently, Just B is at the product commercialization stage, serving in the technology accessory industry. Several prominent features of its products are customizability, durability, and compactness. Simultaneously, Just B owns business rights to its brand logo, tagline, and name. Ohana functions as a sole proprietorship organization due to its advantages, such as minimal startup requirements. Behind Ohana are Chief Executive Officer Lance Sanico, Chief Marketing Officer Emiel Balais, Chief Logistics Officer Kim Mendoza, and Chief Financial Officer Iris Pabiloña. These roles were chosen through the members’ experience and knowledge of their respective fields. Additionally, the CEO of Ohana leads the support group of the business. Just B’s market grows further with more firms entering the industry due to the rise of gadget usage. The business targets the academic community of De La Salle University Manila, utilizing iPads and laptop devices. Moreover, these individuals may need a protective yet spacious gadget case. To penetrate the market, Ohana focuses on in-person and online advertising activities. Launched in the ABM Bazaar, Just B has no direct competitors, being the sole business offering gadget sleeves. The initial capital required for Just B is Php 20,295. This is financed equally by each member’s savings and will be returned alongside the profits after dissolution.
Keywords
academic community; customizability; gadget sleeves; gadget usage; technology accessory industry