DLSU Senior High School Research Congress Conference Proceedings
Document Type
Business Concept
Research Advisor (Last Name, First Name, Middle Initial)
Cruz, Ruth Angelie B.
Abstract/Executive Summary
In June 2024, BottleRoo was established as a sole proprietorship in the bag industry with the mission of offering products that serve as unique solutions to everyday problems. With the release of its signature product, “The Bottle Bag”, the company introduces its innovative take on a water bottle bag, showcasing a fresh product that features adjustable straps and several insulated compartments, ensuring that it addresses the most commonly associated problems with carrying water bottles while utilizing a seamless design that blends both practicality and style. The company remains committed to its mission as it hopes to diversify its products later on, with its first addition being the clover pouch. With this, the company’s marketing focuses on delivering bright, vibrant campaigns that capture the brand’s value proposition. Led by its Chief Executive Officer, BottleRoo is structured with five positions (CEO, COO, CFO, CIO, and CMO) that tackle each of the officers’ strengths, with each member ensuring that all departments are efficient and poised for success. With an initial capital investment of PHP 50,000, all funds are carefully allocated for BottleRoo’s continued success as the company is still in its startup stage. With a 41% return on equity, the profits made will be equally distributed among the company’s executives at the calendar year’s end. Moving forward, BottleRoo remains steadfast in standing at the forefront of design innovation and utilizing every opportunity to help enhance an individual’s daily lifestyle. BottleRoo persists in creating products that help build a better future for everyone.
Keywords
bottle bag; water bottle; innovation; practicality; style