Self-Reflexive Vs. Engaged Senior High School Students of Adamson University: Levels of Social Consciousness and the Intensity of Relational Aggression Towards Brand Boycotting

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Savannah Nicole S. Granado, Adamson UniversityFollow
Anne Lizette C. Rago, Adamson UniversityFollow
John Ren L. Elamparo, Adamson UniversityFollow
Eunyce Jezreel M. Delos Reyes, Adamson UniversityFollow
Angeline L. Evangelista, Adamson UniversityFollow
Lara Julianne M. Rodenas, Adamson UniversityFollow
Lizethe Zabdiel B. Rosario, Adamson UniversityFollow
Amiella S. Fabriaga, Adamson UniversityFollow
Rael Adrian L. Alvarez, Adamson UniversityFollow
Lorenzo Matteo M. Caballa, Adamson UniversityFollow
Jasmin Faith F. Dumalanta, Adamson UniversityFollow
Shelyn Cornel B. Mijares, Adamson UniversityFollow
John Gabriel L. Cabia-an, Adamson University - Senior High SchoolFollow

Document Type

Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Cabia-an, John Gabriel L.

Abstract/Executive Summary

Brand boycotting is a form of non-violent protest that refers to people refraining from buying a product from a brand that does not align with their morals and values. There is still a significant gap in the level of social consciousness and the intensity of relational aggression of Senior High School Students in Adamson University and its correlation, to which this study aims. The study used a correlational design to assess the relationship between the two variables without manipulating it, wherein the results indicated that the respondents have low self-reflexivity and are moderately disengaged. However, the respondents slightly lean towards self-reflexivity since it has a higher median than engaged. This suggests their understanding remains largely introspective, highlighting a reflective process rather than active engagement. Additionally, their intensity of relational aggression is moderately low, which suggests there is only a low tendency of exclusion of brands and encouragement among them. The results of this study revealed a higher correlation of engagement and intensity of relational aggression than self-reflexivity, confirming that students who have transitioned from introspection into active participation are significantly more likely to engage in brand exclusion. Both levels of social consciousness established a statistically significant and positive relationship with the intensity of relational aggression; hence, the researchers rejected the null hypothesis.

Keywords

boycotting; engaged; relational aggression; self-reflexive; social consciousness