Digital Desire: Analyzing Character Designs’ Effect on the Frequent Spending Behavior in Gacha Games Among Benilde Senior High School Students

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Mariah Mikaela Corcega Cordero, De La Salle - College of St. Benilde, Manila, PhilippinesFollow
• Vhinez Jane T. Aguila, De La Salle - College of St. Benilde, Manila, PhilippinesFollow
• Sean Mckyle B. Navea, De La Salle - College of St. Benilde, Manila, PhilippinesFollow
• Kassandra Antoinette K. Ong, De La Salle - College of St. Benilde, Manila, PhilippinesFollow
• Angeline Norway T. Samson, De La Salle - College of St. Benilde, Manila, PhilippinesFollow
• Edward Joseph C. Tandoc, De La Salle - College of St. Benilde, Manila, PhilippinesFollow

Document Types

Paper Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Media and Philippine Studies (MPS)

School Name

De La Salle - College of Saint Benilde

Track or Strand

Arts and Design Track (ADT)

Research Advisor (Last Name, First Name, Middle Initial)

Moscare, Primitivo

Start Date

25-6-2026 10:30 AM

End Date

25-6-2026 12:00 PM

Zoom Link/ Room Assignment

Online - https://zoom.us/j/95274188371?pwd=bXhb7DQU3HQbLltdMsVaoT4A5iwGBr.1 Meeting ID: 952 7418 8371 | Passcode: research

Abstract/Executive Summary

Gacha games have become a dominant force in mobile entertainment, utilizing visually appealing characters, randomized reward systems, and casino-like mechanics to encourage repeated spending. This study examines how character design influences the spending behavior of adolescents, focusing on students aged 16–18 from Benilde Senior High School (BSHS) in the Philippines. Adolescents are particularly susceptible to impulsive decisions, social validation, and appealing visuals, making them more likely to spend on gacha games. Using a quantitative survey distributed across multiple academic strands, the researchers gathered data on gameplay habits, spending frequency, and player perceptions of character aesthetics. Overall, the study shows how specific character design influences the spending behavior of BSHS students in gacha games.

Keywords

Gacha Games, spending behavior, monetization, character design, frequency

Art Category Code (for Arts and Design Research Presentation submissions only)

Visual Arts (VA)

Art Sub-category Code

Mobile App (Interface) Design

Initial Consent for Publication

yes

Statement of Originality

yes