Penju: Smell Good, Cuddle Hard
Document Types
Business Presentation
School Name
De La Salle University
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Crisologo, Louise Gena D.
Start Date
25-6-2025 10:30 AM
End Date
25-6-2025 12:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/99933075235?pwd=EKCvJzbO9mfByuZElzE4bddaePD56n.1 Meeting ID: 999 3307 5235 Passcode: 7thRCBPR3
Abstract/Executive Summary
Formed in 2024, Penju was conceptualized by four senior high school students as a response to rising levels of stress, anxiety, and sleep deprivation, especially among Gen Z. Penju offers a unique plush toy infused with aromatherapy, combining comfort and wellness. The business is currently developing, with prototype testing and early marketing activities such as social media promotion, school-based pre-orders, and community outreach already initiated. Penju operates within the health and wellness sector, focusing on stress relief and sleep improvement. Its innovation lies in integrating calming scents into a cuddly plush toy, supported by research on the impact of aromatherapy on mental health. The product also utilizes an NFC chip for user customization. Although not yet patented, its design and therapeutic function set it apart. Penju is organized as a partnership, chosen for its simplicity and collaborative structure suited to a student-led enterprise. The team, composed of Borromeo, Castro, Dela Cruz, Santos, and Sta Ana, brings complementary research, design, finance, and marketing skills. They are supported by mentors, faculty advisors, and student innovation networks. The target market includes students and young adults, with future expansions planned through travel-sized versions and eye masks. Major competitors include traditional plush toy brands and wellness products, but few combine emotional comfort and aromatherapy. An estimated ₱50,000 is needed for production, marketing, and operations. Initial funding came from team members and a school innovation grant. Repayment to investors is planned via revenue sharing from future sales.
Keywords
stuffed toy; aromatherapy; Near-field communication; compress, stress-relief
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Penju: Smell Good, Cuddle Hard
Formed in 2024, Penju was conceptualized by four senior high school students as a response to rising levels of stress, anxiety, and sleep deprivation, especially among Gen Z. Penju offers a unique plush toy infused with aromatherapy, combining comfort and wellness. The business is currently developing, with prototype testing and early marketing activities such as social media promotion, school-based pre-orders, and community outreach already initiated. Penju operates within the health and wellness sector, focusing on stress relief and sleep improvement. Its innovation lies in integrating calming scents into a cuddly plush toy, supported by research on the impact of aromatherapy on mental health. The product also utilizes an NFC chip for user customization. Although not yet patented, its design and therapeutic function set it apart. Penju is organized as a partnership, chosen for its simplicity and collaborative structure suited to a student-led enterprise. The team, composed of Borromeo, Castro, Dela Cruz, Santos, and Sta Ana, brings complementary research, design, finance, and marketing skills. They are supported by mentors, faculty advisors, and student innovation networks. The target market includes students and young adults, with future expansions planned through travel-sized versions and eye masks. Major competitors include traditional plush toy brands and wellness products, but few combine emotional comfort and aromatherapy. An estimated ₱50,000 is needed for production, marketing, and operations. Initial funding came from team members and a school innovation grant. Repayment to investors is planned via revenue sharing from future sales.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/7
