Terrapiya
Document Types
Business Presentation
School Name
De La Salle University - Manila Campus
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Pangindian, Roderick DG.
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 3:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/94967581284?pwd=CjaIEaFtvdtvRk4QQMel9y2dLlbbUL.1 ID: 949 6758 1284 Passcode: 7thRCBPR4
Abstract/Executive Summary
Terrapiya was formed in 2024 by a team of ABM students at De La Salle University - Manila to address the lack of accessible greenery in urban spaces. Specializing in customizable miniature terrariums, Terrapiya has grown from a school project into a promising venture, currently in the early commercialization stage with successful market testing and direct sales through bazaars and social media. Its advantage lies in customizable designs, locally sourced materials, and a strong sustainability ethos. The business possesses no proprietary rights but operates as a sole proprietorship to streamline decision-making processes under Rein Acuzar. She is supported by a proficient team comprising Ms. Lim, Mr. Tan, Ms. Dingsalsan, and Mr. Namuag, each with essential expertise in finance, marketing, human resources, and operations, respectively. Terrapiya operates in the eco-friendly gift and home décor industry, targeting urban, nature-oriented individuals who seek low-maintenance, personalized greenery. The products offer aesthetic, sustainable, and mental wellness benefits. Market entry is driven by pop-up bazaars and social platforms to boost engagement and visibility. Terrapiya competes with mass-market natural décor brands and hobbyist terrarium sellers such as Terramoss and Unbeleafable PH. Larger brands benefit from reach and recognition but often lack personalization. The business launched with an initial investment of ₱30,975.00 through self-financing, with each member contributing ₱6,195.00. For future operations, Terrapiya will rely on internal financing via reinvested profits and member contributions. Member investments will be returned along with divided profits following the Term 3 ABM Bazaar.
Keywords
terrarium; miniature; low-maintenance; nature; sustainability
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Terrapiya
Terrapiya was formed in 2024 by a team of ABM students at De La Salle University - Manila to address the lack of accessible greenery in urban spaces. Specializing in customizable miniature terrariums, Terrapiya has grown from a school project into a promising venture, currently in the early commercialization stage with successful market testing and direct sales through bazaars and social media. Its advantage lies in customizable designs, locally sourced materials, and a strong sustainability ethos. The business possesses no proprietary rights but operates as a sole proprietorship to streamline decision-making processes under Rein Acuzar. She is supported by a proficient team comprising Ms. Lim, Mr. Tan, Ms. Dingsalsan, and Mr. Namuag, each with essential expertise in finance, marketing, human resources, and operations, respectively. Terrapiya operates in the eco-friendly gift and home décor industry, targeting urban, nature-oriented individuals who seek low-maintenance, personalized greenery. The products offer aesthetic, sustainable, and mental wellness benefits. Market entry is driven by pop-up bazaars and social platforms to boost engagement and visibility. Terrapiya competes with mass-market natural décor brands and hobbyist terrarium sellers such as Terramoss and Unbeleafable PH. Larger brands benefit from reach and recognition but often lack personalization. The business launched with an initial investment of ₱30,975.00 through self-financing, with each member contributing ₱6,195.00. For future operations, Terrapiya will rely on internal financing via reinvested profits and member contributions. Member investments will be returned along with divided profits following the Term 3 ABM Bazaar.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/17
