Document Types
Business Presentation
School Name
De La Salle University Laguna Campus
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Marañon, Christine Ann A.
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 2:30 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/99933075235?pwd=EKCvJzbO9mfByuZElzE4bddaePD56n.1 Meeting ID: 999 3307 5235 Passcode: 7thRCBPR3
Abstract/Executive Summary
Kartera was formed in July 2024, bridging the gap between physical and digital wallets while combining a convenient form and sustainability. These factors distinguish its product offerings from a recently stagnant set of commercial wallets. The venture is in an early growth stage in the wallet industry, having recently launched its flagship product. The product, a no-fold wallet constructed from Piñatex, a sustainable pineapple leather alternative, was launched in February 2025 during the ABM Bazaar and initiated the framework for design protection for future products. Kartera functions under the sole proprietorship of Lance Ercia, who is supported by four officers: Ricardo Macatangay III for Operations, Arwyn Alignay for Finance, Skye Antonio for Marketing, and Jacob Carlos for Human Resources, all maximizing business management, digital marketing, and fiscal management skills. Key external support groups include Ananas Anam Philippines, supplying the central Piñatex, and Enzo’s Upholstering Services, manufacturing the products. Kartera’s marketing efforts include in-person selling at campus events and digital promotion via social media, targeting students and young professionals with fast–paced and environmentally-conscious needs. Though other new businesses at the DLSU Laguna Campus compete for a similar market, Kartera distinguishes itself through the aforementioned marketing strategies and innovative products. Kartera required an initial equity investment of Php 15,000, financed equally by the five key members to avoid liabilities. The successful flagship product launch generated an additional Php 4,094.50, which has been committed back to the business under the investors' agreement, with case-by-case exceptions for necessary compensation.
Keywords
wallets; sustainability; Piñatex; business; innovation
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Kartera
Kartera was formed in July 2024, bridging the gap between physical and digital wallets while combining a convenient form and sustainability. These factors distinguish its product offerings from a recently stagnant set of commercial wallets. The venture is in an early growth stage in the wallet industry, having recently launched its flagship product. The product, a no-fold wallet constructed from Piñatex, a sustainable pineapple leather alternative, was launched in February 2025 during the ABM Bazaar and initiated the framework for design protection for future products. Kartera functions under the sole proprietorship of Lance Ercia, who is supported by four officers: Ricardo Macatangay III for Operations, Arwyn Alignay for Finance, Skye Antonio for Marketing, and Jacob Carlos for Human Resources, all maximizing business management, digital marketing, and fiscal management skills. Key external support groups include Ananas Anam Philippines, supplying the central Piñatex, and Enzo’s Upholstering Services, manufacturing the products. Kartera’s marketing efforts include in-person selling at campus events and digital promotion via social media, targeting students and young professionals with fast–paced and environmentally-conscious needs. Though other new businesses at the DLSU Laguna Campus compete for a similar market, Kartera distinguishes itself through the aforementioned marketing strategies and innovative products. Kartera required an initial equity investment of Php 15,000, financed equally by the five key members to avoid liabilities. The successful flagship product launch generated an additional Php 4,094.50, which has been committed back to the business under the investors' agreement, with case-by-case exceptions for necessary compensation.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/10
