Document Types
Business Presentation
School Name
De La Salle University Integrated School (Manila)
Research Advisor (Last Name, First Name, Middle Initial)
Marañon, Christine Ann
Abstract/Executive Summary
WeKatsa, a sustainable fashion brand, was established in late 2023 to offer affordable and fashionable clothing. The company employs a marketing strategy that leverages social media and local bazaars to effectively target its desired demographic, thus establishing customer loyalty and brand recognition. WeKatsa's mission aligns with Sustainable Development Goal 12: Responsible Consumption and Production, aiming to address the need for more sustainable practices in the fashion industry. As a growing brand, WeKatsa continues to produce its product lines and explore diversification opportunities. WeKatsa’s current product lines include Full Button Polo, Croptops, Boardshorts, and Sweatshorts, with plans to diversify into Dog Clothing and Bucket Hats. The brand’s clothing is designed to offer consumers a sustainable choice that is affordable, unique, durable, and aesthetically distinctive due to its inherent designs, in which the use of katsa showcases and distinguishes itself apart from others. The company benefits from collaborative partnerships with sewists and bakeries. WeKatsa operates as a sole proprietorship under the astute leadership of Mr. Dela Cruz, supported by a proficient team comprising Mr. Alviar, Mr. Alcasid, Mr. Cabrera, and Ms. Amoranto, each with essential expertise in HR, production, marketing, and finance, respectively. Despite stiff competition from established players in the market, WeKatsa's agile approach and focus on addressing evolving consumer needs position it favorably in the market. The brand caters to eco-conscious consumers aged 16-46 while targeting untapped segments for sustainable growth. To date, PHP 15,000 has been invested in the business by contributions from the five founding members, which is used to finance product development, marketing, and operations.
Keywords
sustainable; fashion; katsa fabric; sole proprietorship; sustainable development goal
Business Presentation Type (for Business Presentation submissions only)
Business Plan
Initial Consent for Publication
yes
Statement of Originality
yes
WeKatsa
WeKatsa, a sustainable fashion brand, was established in late 2023 to offer affordable and fashionable clothing. The company employs a marketing strategy that leverages social media and local bazaars to effectively target its desired demographic, thus establishing customer loyalty and brand recognition. WeKatsa's mission aligns with Sustainable Development Goal 12: Responsible Consumption and Production, aiming to address the need for more sustainable practices in the fashion industry. As a growing brand, WeKatsa continues to produce its product lines and explore diversification opportunities. WeKatsa’s current product lines include Full Button Polo, Croptops, Boardshorts, and Sweatshorts, with plans to diversify into Dog Clothing and Bucket Hats. The brand’s clothing is designed to offer consumers a sustainable choice that is affordable, unique, durable, and aesthetically distinctive due to its inherent designs, in which the use of katsa showcases and distinguishes itself apart from others. The company benefits from collaborative partnerships with sewists and bakeries. WeKatsa operates as a sole proprietorship under the astute leadership of Mr. Dela Cruz, supported by a proficient team comprising Mr. Alviar, Mr. Alcasid, Mr. Cabrera, and Ms. Amoranto, each with essential expertise in HR, production, marketing, and finance, respectively. Despite stiff competition from established players in the market, WeKatsa's agile approach and focus on addressing evolving consumer needs position it favorably in the market. The brand caters to eco-conscious consumers aged 16-46 while targeting untapped segments for sustainable growth. To date, PHP 15,000 has been invested in the business by contributions from the five founding members, which is used to finance product development, marketing, and operations.
