Document Types
Paper Presentation
School Code
n/a
School Name
De La Salle University Integrated School
Research Advisor (Last Name, First Name, Middle Initial)
Crisologo, Ma. Louise Gena D.
Abstract/Executive Summary
Established on June 9, 2022, Kamp Kawayan is a start-up enterprise that weaves sustainability and durability into its products consisting of bamboo lunch boxes, cutleries, and straws to promote sustainable living and augment the availability of sustainable resources that transcend beyond the ordinary in the market. Kamp Kawayan utilizes Facebook, Instagram, and TikTok to establish its brand image, showcase its products, and attract its target market through creating striking publication materials and shooting promotional videos. Furthermore, it recruited ambassadors to reinforce its reach and participated in a bazaar to increase brand awareness among prospective customers. The lunch box embodies uniqueness and aesthetics, wherein the lid is bamboo, and the body is made of borosilicate glass containing harmless chemicals and guaranteeing food safety and quality (ecobud, 2019). The cutlery and straw sets have a pouch to encase the contents, making them travel-friendly. Additionally, Kamp Kawayan sells lunch boxes and cutlery as a bundle to maximize profit opportunities. Operating under a sole proprietorship, Kamp Kawayan is handled by a Chief Executive Officer, Chief Operations Officer, Chief Marketing Officer, Chief Financial Officer, and Graphic Design Manager. Presently a start-up business, Kamp Kawayan hasn’t acquired proprietary rights yet. The target market focuses on students and working individuals who belong to the Generation Z and Millennial population, as they consider sustainability a driving factor in their purchasing decisions (Petro, 2022). The Bamboo Company is one of the competitors that sell various bamboo products; however, Kamp Kawayan distinguishes itself in the market by selling bundles at an affordable price, offering a glass lunch box suitable for different temperatures, and strengthening its social media marketing. The capital amounts to 28,500 pesos; currently, the owners initially funded an amount of 15,000 pesos, and the earned profits will be equally distributed among them.
Keywords
bamboo; sustainable; straw; lunchbox; cutlery
Initial Consent for Publication
yes
Kamp Kawayan
Established on June 9, 2022, Kamp Kawayan is a start-up enterprise that weaves sustainability and durability into its products consisting of bamboo lunch boxes, cutleries, and straws to promote sustainable living and augment the availability of sustainable resources that transcend beyond the ordinary in the market. Kamp Kawayan utilizes Facebook, Instagram, and TikTok to establish its brand image, showcase its products, and attract its target market through creating striking publication materials and shooting promotional videos. Furthermore, it recruited ambassadors to reinforce its reach and participated in a bazaar to increase brand awareness among prospective customers. The lunch box embodies uniqueness and aesthetics, wherein the lid is bamboo, and the body is made of borosilicate glass containing harmless chemicals and guaranteeing food safety and quality (ecobud, 2019). The cutlery and straw sets have a pouch to encase the contents, making them travel-friendly. Additionally, Kamp Kawayan sells lunch boxes and cutlery as a bundle to maximize profit opportunities. Operating under a sole proprietorship, Kamp Kawayan is handled by a Chief Executive Officer, Chief Operations Officer, Chief Marketing Officer, Chief Financial Officer, and Graphic Design Manager. Presently a start-up business, Kamp Kawayan hasn’t acquired proprietary rights yet. The target market focuses on students and working individuals who belong to the Generation Z and Millennial population, as they consider sustainability a driving factor in their purchasing decisions (Petro, 2022). The Bamboo Company is one of the competitors that sell various bamboo products; however, Kamp Kawayan distinguishes itself in the market by selling bundles at an affordable price, offering a glass lunch box suitable for different temperatures, and strengthening its social media marketing. The capital amounts to 28,500 pesos; currently, the owners initially funded an amount of 15,000 pesos, and the earned profits will be equally distributed among them.
