Document Types

Arts and Design Research Presentation

School Code

N/A

School Name

De La Salle University Integrated School

Research Advisor (Last Name, First Name, Middle Initial)

Tolentino, Christian Gabriel R.

Abstract/Executive Summary

Color theory is the study of how people perceive color. In contrast, color psychology is a significant area of color theory that looks at the emotional and psychological meanings of colors. Vincent Van Gogh was a painter who used colors to capture mood and emotion. The researchers explored the viewers' perception of Vincent Van Gogh's paintings to understand how hue, saturation, and brightness (HSB) variations can convey new meanings and inspire new artistic forms. The study is made into a film to help viewers understand the research further. The researchers interviewed three participants from each school and one professional from the Visual Arts Department to present Van Gogh's Starry Night and their altered versions. The data-gathering process was accomplished, and the audience's response was used to create a short film. Data analysis revealed that brighter, highly saturated paintings were viewed as positive, and darker, lower saturated paintings were viewed as negative. Most respondents preferred the darker paintings due to their cool-toned hues, while the lighter paintings were preferred due to their warm-toned hues. This data provided insight into how to use this art form in a film, as there were different viewpoints on what the respondents chose. In the end, the researchers learned that color psychology and theory does affect how we perceive the world. Although each artwork displayed is the same, the variations in hue, saturation, and brightness alter their perception.

Keywords

color theory; Vincent Van Gogh; film; psychology; colors

Art Category Code (for Arts and Design Research Presentation submissions only)

Film and Animation (FLM)

Start Date

29-6-2023 8:00 AM

End Date

29-6-2023 10:00 AM

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Jun 29th, 8:00 AM Jun 29th, 10:00 AM

The Perception of Students in Metro Manila on Van Gogh’s Paintings when the levels of HSL/HSB are Changed and Applied in Film

Color theory is the study of how people perceive color. In contrast, color psychology is a significant area of color theory that looks at the emotional and psychological meanings of colors. Vincent Van Gogh was a painter who used colors to capture mood and emotion. The researchers explored the viewers' perception of Vincent Van Gogh's paintings to understand how hue, saturation, and brightness (HSB) variations can convey new meanings and inspire new artistic forms. The study is made into a film to help viewers understand the research further. The researchers interviewed three participants from each school and one professional from the Visual Arts Department to present Van Gogh's Starry Night and their altered versions. The data-gathering process was accomplished, and the audience's response was used to create a short film. Data analysis revealed that brighter, highly saturated paintings were viewed as positive, and darker, lower saturated paintings were viewed as negative. Most respondents preferred the darker paintings due to their cool-toned hues, while the lighter paintings were preferred due to their warm-toned hues. This data provided insight into how to use this art form in a film, as there were different viewpoints on what the respondents chose. In the end, the researchers learned that color psychology and theory does affect how we perceive the world. Although each artwork displayed is the same, the variations in hue, saturation, and brightness alter their perception.