Redefining Beauty Standards Through its Portrayal in AMAKABOGERA

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Ashlee Jade B. Rozul, University of the Cordilleras Integrated School Senior High School
Faith Genesis E. Capintes, University of the Cordilleras Integrated School Senior High School
Kyliesha Celine U. Emuang, University of the Cordilleras Integrated School Senior High School

Document Types

Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Girlie C. Jimenez

Abstract/Executive Summary

This study is pointed towards investigating a more extensive definition and understanding of beauty as it was portrayed in AMAKABOGERA, a song by Maymay Entrata, from both its music video and lyrics. This study utilized a qualitative approach: content analysis supported by the concept of cinematography, the figures of speech, and representation by Stuart Hall on beauty standards. Findings showed that AMAKABOGERA endeavored to redefine the term beauty which cannot be resolved exclusively by specific standards, yet beauty is manifested by the way one sees himself/herself. These findings featured the significance of self-acceptance and self-confidence in the social context.

Keywords

beauty standards; music video; beauty representation; Pinoy pop; confidence

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Media and Philippine Studies (MPS)