The Effectiveness of Instagram Marketing on Improving Profit and Activity for Small Businesses
Document Types
Business Presentation
Research Advisor (Last Name, First Name, Middle Initial)
Ma. Theresa Concepcion Gerial
Abstract/Executive Summary
Social media platforms have become headway for businesses to create an online presence and allow communications between buyer and seller in the online world. Accordingly, the role of using Instagram as a marketing strategy for businesses is proven effective, however its impact to businesses' venture performance in comparison to traditional marketing calls for extensive assessment. Selected business owners who utilizes Instagram in propagating their businesses were interviewed to establish a correlation between business' operations to the business' development. The interviews gave insights on how Instagram's features allowed the respondents to reach their audience, focus on showing their products or services to interested individuals, and garner more order requests. Consequently, factors such as target audience, and use of social media heavily influence the strategic planning of business owners. To conclude, all respondents reacted positively to recommending Instagram to other business owners, hence it can be inferred that Instagram is an effective platform to market products, a great value to small businesses with limited budgets.
Keywords
social media; small business; Instagram Marketing; activity; profit
Research Theme (for Paper Presentation and Poster Presentation submissions only)
Business Research
Start Date
12-5-2022 1:00 PM
End Date
12-5-2022 3:00 PM
The Effectiveness of Instagram Marketing on Improving Profit and Activity for Small Businesses
Social media platforms have become headway for businesses to create an online presence and allow communications between buyer and seller in the online world. Accordingly, the role of using Instagram as a marketing strategy for businesses is proven effective, however its impact to businesses' venture performance in comparison to traditional marketing calls for extensive assessment. Selected business owners who utilizes Instagram in propagating their businesses were interviewed to establish a correlation between business' operations to the business' development. The interviews gave insights on how Instagram's features allowed the respondents to reach their audience, focus on showing their products or services to interested individuals, and garner more order requests. Consequently, factors such as target audience, and use of social media heavily influence the strategic planning of business owners. To conclude, all respondents reacted positively to recommending Instagram to other business owners, hence it can be inferred that Instagram is an effective platform to market products, a great value to small businesses with limited budgets.
