Blim: Exploring Minimalist Design Approach on Digital Advertisements of Snacks to Promote Effective Consumer Purchasing Decisions

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Brigette L. Lu, De La Salle University Integrated School (Manila)

Document Types

Arts and Design Research Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Jerilou Marie A. Buted

Abstract/Executive Summary

This paper discusses how the composition of minimalist digital advertisements of snacks can effectively promote positive consumer purchasing decisions through Blim–a brand created for the purpose of this research. A visually minimalist poster advertisement, especially for snacks, is not commonly found in the mass of loud and vividly designed ads as a technique of capturing consumer attention, standing out, and enticing buying decisions, thus, the exploration of this research. The end goal of this paper is to understand what makes digital snacks advertisements effective if a minimalist design is applied toward consumer purchasing decisions of the product. Qualitative and quantitative data gathering methods are utilized through surveys, Instagram story questionnaires, and one-on-one interviews to gather adequate findings. The creation of the artworks relies on Henry Jenkins’ participatory culture, wherein the idea of consumer-generated advertisements from the participants of this study will be pertained as. Furthermore, the formalist theory will serve as the framework of this paper in understanding the different elements that make up the form and visual aesthetic of the artworks. The final artwork is designed based on the results from the data gathering process that depicts how consumers would design the advertisements in a minimalist manner.

Keywords

digital advertisements; minimalist design; consumer purchasing decisions; formalist theory; participatory culture

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Digital Arts (DA)