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Abstract

Specialists and practitioners in many fields acknowledge the importance of the consumption of natural resources as a development factor. However, studies have also shown that many other development forms have caused severe depletion of natural resources and degradation of the environment. This study posits the need for responsible, conservative, and sustainable actions related to conservation behavior. Specifically, this study aims to describe environmental knowledge and attitude toward conservation behavior as predictors of conservation behavior among university students. This study used a cross-sectional descriptive correlational research design utilizing an online survey among 303 university students. Various statistical analyses were done, which include ANOVA, regression, and moderation analysis. Results indicate a significant positive association between environmental knowledge and conservation behavior. The results also suggest that attitudes toward conservation behavior positively moderate or enhance the relationship between environmental knowledge and conservation behavior. Implications and discussions about the enhancing role of attitudes in conservation behavior are discussed in the paper.

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