Value-based distribution of I.T. security products in the Philippines
Ramon V. Del Rosario College of Business
Decision Sciences and Innovation Dept
While the network security market's growth is on an upswing, there is a seeming lack of prioritization by the members of the distribution channel. This study aims to show how a Philippine I.T. distributor applied value-based distribution practices to help a global network security brand penetrate the B2B market by first, captivating the value-added resellers. This does not only translate to increased business and profits to the channel members but also a sense of service to the business community as they are enabled to mitigate their network security risks and maintain business productivity.
Lim, M. B. (2011). Value-based distribution of I.T. security products in the Philippines. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/8042
Technology and Innovation
Computer networks—Security measures; Business logistics