Title

Understanding filipinos' perceptions of data privacy in crowdfunding: A social contract and virtue theory perspective

College

College of Computer Studies

Department/Unit

Information Technology

Document Type

Conference Proceeding

Source Title

Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020

Publication Date

1-1-2020

Abstract

© Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020. All rights reserved. This study explored the consequences of users' privacy concerns in the context of crowdfunding in the Philippines. Drawing from social contract theory and virtue theory, the proposed research model specifically links factors including prior negative experience, information privacy, perceived risk and trust towards degree of regulatory control. Data from a survey of 54 respondents show that users with prior negative experience with information disclosure acquires eminent privacy concerns and perceive stronger trust and risk leading them to subscribe to regulatory controls in crowdfunding platform use. An indirect relationship between perceived negative experience and perceived risk through information privacy also emerged in the results. The study discusses ethical issues surrounding different crowdfunding platform types and some future directions for research.

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