Title

The three factors of creativity management: Visual, number, and word creativity

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Document Type

Article

Source Title

DLSU Business and Economics Review

Volume

25

Issue

1

First Page

63

Last Page

80

Publication Date

1-1-2015

Abstract

© 2015 by De La Salle University. The study focuses on the three factors of Creativity Management namely visual, number, and word. The research examines the concept of creativity from a historical, psychological, and development stage until it is differentiated from innovation. The article corresponds to the evolution of creativity in conjunction with management. Moreover, the study discloses on the need of students in terms of creativity and management by identifying the related factors in conjunction with business application. Results of this study reveal that students are inclined towards visual creativity with a 69% frequency as well as the highest Coefficient of Determination at 0.6611. Bivariate correlations showed that Creativity Management Index was significantly associated with Visual creativity (positive) and Number creativity (negative). Thus, a theoretical framework was advanced and geared towards helping students to spark their creativity, nurture that idea, and harness it to fruition.

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Disciplines

Business Administration, Management, and Operations

Keywords

Creative ability; Creative ability in business

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