Public perceptions of direct selling: An international perspective

Authors

Stewart Brodie, University of Westminster
Gerald Albaum, University of New Mexico
Der-Fa Robert Chen, National Sun Yat-Sen University
Leonardo R. Garcia Jr., De La Salle University, Manila
Rowan Kennedy, Monash University, Australia
Pumela Msweli-Mbanga, University of Natal, South Africa
Elina Oksanen-Ylikoski, Helsinki School of Economics
Thomas Wotruba, San Diego State University

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

Westminster Business School Research Report

Volume

18

Publication Date

2004

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Recommended Citation

Brodie, S., Albaum, G., Chen, D., Garcia, L. R., Kennedy, R., Msweli-Mbanga, P., Oksanen-Ylikoski, E., & Wotruba, T. (2004). Public perceptions of direct selling: An international perspective. Westminster Business School Research Report, 18 Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6077

Disciplines

Sales and Merchandising

Keywords

Direct selling; Direct selling—Public opinion

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