Marketing technology is coming of age

Authors

Reynaldo C. Lugtu Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

BusinessWorld

Volume

35

Issue

174

First Page

S2/1

Publication Date

3-25-2022

html

Recommended Citation

Lugtu, R. C. (2022). Marketing technology is coming of age. BusinessWorld, 35 (174), S2/1. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/5213

Disciplines

E-Commerce | Marketing

Keywords

Electronic commerce—Philippines; Consumer behavior—Philippines; Internet marketing

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