Title

Does altruism affect purchase intent of green products? A moderated mediation analysis

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Article

Source Title

Asia-Pacific Social Science Review

Volume

20

Issue

1

First Page

159

Last Page

170

Publication Date

1-1-2020

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Disciplines

Marketing

Keywords

Altruism; Green products

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