Date of Publication


Document Type

Master's Thesis

Degree Name

Master of Science in Psychology Major in Clinical Psychology

Subject Categories

Clinical Psychology


College of Liberal Arts



Thesis Advisor

Roberto E. Javier, Jr.

Defense Panel Chair

Maria Caridad H. Tarroja

Defense Panel Member

Ma. Angeles Lapeña
Jim Rey R. Baloloy


Stigma of seeking psychological help is a significant barrier to help-seeking for psychological distress. Various anti-stigma campaigns utilize mental health literacy programs expecting an upturn in help-seeking. By integrating parts of the Modified Labelling Theory (Link et al, 1987, 1989), the Health Belief Model (Rosenstock, 1966, 1974, Rosenstock et al. 1988) and the Help-Seeking Process (Rickwood & Thomas, 2012), a moderated mediation model was conceptualized theorizing that self-stigma mediates the negative link between public stigma and help-seeking both in terms of intention and behavior, and mental health literacy moderates the stigma – help-seeking links by serving as a protective factor. A total of 258 adults from the province of Albay mainly from rural communities completed measures of the variables. Findings revealed that public stigma strongly predicted self-stigma, but neither public stigma nor self-stigma acted as potent barriers to help-seeking intention and behavior. Andrew Hayes' PROCESS macro mediation and moderation revealed that self-stigma does not mediate the link between public stigma and general help-seeking intention and behavior, and mental health literacy did not moderate the relationship between public stigma and self-stigma, as well as self-stigma and help-seeking. It was found, however, that mental health literacy was significantly negatively associated with public and self-stigma while significantly positively linked with help-seeking intention. Possible explanations including the context of the community sample were elucidated. Clinical implications and recommendations were discussed.

Abstract Format






Physical Description

viii, 89 leaves


Distress (Psychology); Mental health; Health literacy; Stigma (Social psychology)

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