Added Title

Hydrabox H2O

Date of Publication

1-7-2022

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Advisor

Nelson B. Guillen, Jr.

Defense Panel Chair

Mary Julie Balarbar

Defense Panel Member

Noel Sajid Murad
Aldous Aldwin Anacion

Abstract/Summary

Plastic does not only pose a massive pollution problem—but it also aggravates climate change. Plastic is one of the most persistent pollutants on earth as it is made to last for it takes years, even centuries, for plastic to break down.

It is because of the Philippines’ massive plastic problem HydraFour, Inc. was founded with two goals in mind: create a positive impact & provide a sustainable alternative to plastic bottled water. In June 2019, Hydrabox H2O was born - a product that’s eco-friendly and produced with the lowest possible carbon footprint. It is 100% Filipino made with water sourced from the mountains of Misamis Oriental, packaged in Tetra Pak’s Tetra Prisma Asceptic packaging.

Being a relatively new player in a mature and plastic-dominated industry, Hydrabox H2O aims to encourage Filipinos to re-think their lifestyle choices and switch to a more sustainable alternative to plastic bottled water. This paper will discuss how Hydrabox H2O will utilize various marketing strategies and media channels to increase brand and advocacy awareness, market engagement, and ultimately, consumer purchase.

Abstract Format

html

Language

English

Format

Electronic

Physical Description

106 leaves, color illustrations

Keywords

Drinking water—Philippines—Marketing; Bottled water—Philippines—Marketing; Green marketing—Philippines

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Embargo Period

2-4-2022

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