Date of Publication

4-8-2021

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Thesis Advisor

Maria Victoria Tibon

Defense Panel Chair

Rachel Quero

Defense Panel Member

Ma. Paquita Bonnet
Jaime Cempron

Abstract/Summary

The insider action research (IAR) is about building a stabilization initiative in response to COVID-19 for a micro, family-owned business, Azriel Gel-Pack.

The IAR provided me an opportunity to fulfill my current role as marketing lead of the company and an action researcher at the same time for my Master of Business Administration (MBA) degree.

The action research is composed of two cycles that serves as company’s response to the impacts of COVID-19 such as mobility/workforce restrictions and employee safety. These are: (a) restructuring manpower schedule based on stakeholder priorities and (b) creating of health & safety company policies

As learned throughout the journey, stakeholder consultations, especially the subordinates, via bottom-up approach to problem solving, is very critical in achieving better results. Through the bottom-up approach, priorities can be identified and considered when building solutions. Frameworks involving employee scheduling factors and factors affecting conditions of work are employed and used for extrapolation.

Keywords: family business, COVID-19 stabilization initiative, health & safety policy

Abstract Format

html

Language

English

Physical Description

132 leaves, illustrations

Keywords

Family-owned business enterprises; Organizational resilience

Upload Full Text

wf_yes

Embargo Period

12-18-2021

Download

Share

COinS