Date of Publication

11-2021

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Business

Subject Categories

Business Administration, Management, and Operations | Tourism and Travel

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Rodiel C. Ferrer

Defense Panel Chair

Luz Suplico-Jeong

Defense Panel Member

Wilson Cordova
Jocelyn Cruz
Raymund Habaradas
John Paolo R. Rivera

Abstract/Summary

This research examined the impact of the social interaction among actors (e.g., farm owners/managers and tertiary student interns) on farm tourism operations. This thesis utilized social exchange theory (SET) as a theoretical framework to determine whether significant relationships exist between actors’ demographic variables and level of power/influence trust, control, learning, and reciprocity in the interaction between the actors during students’ internship on farms farm tourism development and sustainability. Using a convergent parallel mixed-method research design, this study combined interview and survey as data collection methods. The qualitative method of inquiry compared existing farm tourism owners/managers’ experience through personal interviews, while the quantitative approach made use of a survey to determine patterns among Higher Education Institution administrators/students, and farm owners’ social interaction while undergoing internship in farm tourism sites to determine causal relationships between the constructs. Responses to the survey were analyzed through covariance based-structural equation model (SEM). Results showed the significance of social exchange among farm owners, HEI administrators, and student-interns in contributing to the tourism supply side, business competence, systems understanding towards farm tourism development, and sustainability in the Bicol region.

Abstract Format

html

Language

English

Format

Electronic

Physical Description

xv, 178 leaves, color illustrations

Keywords

Sustainable tourism--Philippines; Garden tours--Philippines; Internship programs--Philippines

Upload Full Text

wf_yes

Embargo Period

12-1-2022

Available for download on Thursday, December 01, 2022

Share

COinS