Date of Publication


Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Technology and Innovation


Ramon V. Del Rosario College of Business


Decision Sciences and Innovation Dept

Thesis Advisor

John Elvin Lim

Defense Panel Chair

Roderick Pangindian

Defense Panel Member

Ma. Louise Gena Crisologo


The purpose of this study is to investigate the impact of perceived usefulness, perceived ease of use, and trust towards technology adoption of On-Demand Deals consumers using the Technology Acceptance Model (TAM) which served as the foundation for this study. A total of nine questions were used as a guide which made the researchers use different methods such as descriptive statistics, Spearman’s Rank-Order correlation, regression analysis, multicollinearity test (VIF), Durbin-Watson test, and kurtosis & skewness normality test to determine the results of this study. The researchers discussed the background of each variable in the review of related literature. An online survey was conducted where a total of 162 respondents completed the survey. The results revealed that the three independent variables, namely perceived usefulness, perceived ease of use, and trust have a high-positive correlation. Additionally, the results showed that the three independent variables have a significant impact towards technology adoption. The results also showed a severely high VIF but upon further investigation revealed that the high amount of multicollinearity, it is, “statistically significant in the face of that collinearity.” Despite this, the researchers were able to come up with possible recommendations based on the results of this study that would be beneficial for the company.

Abstract Format







Technological innovations; Consumers—Effect of technological innovations on; Electronic commerce

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