Date of Publication


Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Tourism and Travel


Ramon V. Del Rosario College of Business


Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Manuel R. Tanpoco

Defense Panel Member

Edgar Chang
Jessica Jaye Ranieses


The COVID-19 Pandemic led to individuals’ increased anxiety, as literature review showcases travelers’ varying Pandemic Anxiety levels to travel intention, with Pandemic Anxiety, Travel Motivation, Travel Incentives, and Destination Marketing as potential drivers, highlighting the significance of reassessing Pandemic Anxiety’s influence on Revenge Traveling during the post-pandemic period. This study then investigates the aforementioned relationship between Pandemic Anxiety and Revenge Traveling, as moderated by Travel Motivation, local airlines’ Travel-Incentives, and Destination-Marketing for Filipinos (N=400). Through a survey distributed to adult Filipino passengers and interviews with experts, the results unveiled Pandemic-Anxiety alone (p < 0.001) significantly influences Revenge-Traveling. A model fit (Adjusted R² = 0.3545) was acquired when integrating Travel-Motivation (p = 0.415), Travel Incentives (p = 0.110), and Destination-Marketing (p = 0.531) as moderators between Pandemic Anxiety and Revenge-Traveling, highlighting the insignificant influence of Pandemic-Anxiety on Revenge-Traveling, as moderated by the aforementioned variables. The subsequent Multiple Linear Regression Analysis indicates that Pandemic-Anxiety (p=0.706) does not significantly influence Revenge-Traveling, while Travel-Motivation (p < 0.001), Travel-Incentives (p < 0.001), and Destination-Marketing (p < 0.001) are significant predictors and therefore, are the primary drivers of adult Filipino Passengers’ intent to Revenge-Travel in the Post-Pandemic. Recommendations include strategic airline programs and social-media/webpage marketing, among others.

Abstract Format





Travel—Philippines—Psychological aspects; Tourism—Philippines; Airlines—Philippines; COVID-19 Pandemic, 2020- —Influence

Upload Full Text


Embargo Period