Date of Publication

9-2021

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Patrick Hariramani

Defense Panel Chair

Raymond Paderna

Defense Panel Member

Jose Rommel Era

Abstract/Summary

From nothing to a milestone, AMF Metal Industries Corporation is living proof that possibilities are endless. In our journey with AMF Metal Industries Corporation, we were introduced to various strategies that continuously aid the company to keep thriving for growth and sustainability. Although like any other company, the business also had its ups and downs especially during the time of the pandemic. AMF Metal Industries Corporation was one of the many businesses that struggled for months, unable to operate due to the implementation of strict community quarantine procedures. Our timing became relevant. Aside from the fact that the company was in state on uncertainty, AMF was greatly challenged by the circumstances. With this, as soon as we became part of the company, our first focus was on determining how to keep the business alive despite the existence of limitations caused by the pandemic. We were able to transform the problem into opportunities through the activities we planned on.

Abstract Format

html

Language

English

Keywords

Metal-work—Philippines—Marketing; Strategic planning; Family-owned business enterprises—Philippines

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Embargo Period

9-23-2021

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