Date of Publication
Terminal Year-End Report
Bachelor of Science in Entrepreneurship
Entrepreneurial and Small Business Operations
Ramon V. Del Rosario College of Business
Decision Sciences and Innovation Dept
Aida Licaros Velasco
Defense Panel Chair
Defense Panel Member
Emmanuel Fernando Jimenez
Urban Fresh’s purpose is to start the stage of sustainable urban living in the Philippines. Through the products, the company wants to promote a healthier lifestyle and a better way of living wherein there are plants in every household, most especially in urban areas.
When it comes to innovation, Urban Fresh’s products are different in the way it is grown, sold, and maintained. hydroponically grown crops develop in a short span of 2-3 weeks. The houseplants being offered only require a bit of sunlight and a change of water every once in a while, thus having low maintenance requirements. Similarly, we want to stand out by offering delivery services, lengthy warranty policies, and a strong customer service and social media presence.
Entrepreneurship; Farm produce; Hydroponics; Sustainable living
Cruz, R. G., Lazaro, M. V., De Guzman, C. J., & Uy, A. R. (2022). Urban Fresh: From our hydroponic farm to your tables. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/133
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