Tick tock

Date of Publication

4-2023

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Film and Media Studies

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Edward Delos Santos Cabagnot

Defense Panel Chair

Abigail Ehlie Quirong-Pole
Eric Carlos
Cheryll Ruth R. Soriano

Abstract/Summary

With the ongoing rise of social media consumption, Tick Tock is a short film highlighting the influential power of the social media platform TikTok and its consequent influence on its consumers. Tick Tock utilizes the premise that social media addiction may lead to misinformation and, consequently, danger due to the vast amount of uncensored content and plentiful opinions shared on the platform. People become addicted to TikTok's "endless stream" of videos as they lose track of time while consuming content, which runs the risk of gaining a possibly skewed perception of reality. This short film shows one's instant gratification experience when receiving praise from strangers online and how that may affect one's priorities and offline behavior. Tick Tock talks about the obsessive and repeated technological activity people display over time, despite significant risks.

The short film aims to address the number of people who need help distinguishing between safe and beneficial applications of technology. Improper use of social media may raise the likelihood of cyberbullying, social anxiety, depression, and exposure to inappropriate or misinformed content. This short film may be used as a means to evaluate the costs of improper social media usage through its depictions of inaccurate perceptions of other people's lives and peer pressure.

1080p. MP4 Format.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Short films—Production and direction; Social media—Influence

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Embargo Period

4-18-2023

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