Influencers and other “buying-role” players in the decision making process of OFW in purchasing low cost housing

Author

Diana Rose S. Fabian, De La Salle University, Manila

Date of Publication

11-2010

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Benison Y. Cu

Defense Panel Chair

Luz T. Suplico

Defense Panel Member

Jhoana P. Acosta
Antonio Z. Solomon

Abstract Format

html

Language

English

Format

Electronic

Electronic File Format

MS WORD

Accession Number

CDTG004858

Shelf Location

Archives, The Learning Commons, 12F Henry Sy, Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Consumer behavior--Philippines; Decision making; Foreign workers, Filipino; Low-income housing--Philippines

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Recommended Citation

Fabian, D. S. (2010). Influencers and other “buying-role” players in the decision making process of OFW in purchasing low cost housing. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/7198

Embargo Period

2-28-2024