“Pinoy pay-at-the-pump” evaluating antecedent beliefs influencing willingness and intention to use a self-service filling station among Filipino private motorists

Author

Marie Jobeth V. Fernandez, De La Salle University, Manila

Date of Publication

11-2010

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Benison Y. Cu

Defense Panel Chair

Luz T. Suplico

Defense Panel Member

Jhoana P. Acosta
Antonio Z. Solomon

Abstract Format

html

Language

English

Format

Electronic

Electronic File Format

MS WORD

Accession Number

CDTG004859

Shelf Location

Archives, The Learning Commons, 12F Henry Sy, Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Service stations-Philippines; Automobile drivers--Philippines

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Recommended Citation

Fernandez, M. V. (2010). “Pinoy pay-at-the-pump” evaluating antecedent beliefs influencing willingness and intention to use a self-service filling station among Filipino private motorists. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/7197

Embargo Period

2-29-2024