The influence of perceived convenience & trust to the intention of millennials working in the BPO industry in Metro Manila to use telemedicine

Date of Publication

4-17-2019

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Telemedicine

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Dave Vincent A. Mangilet

Defense Panel Chair

Benison Y. Cu

Defense Panel Member

Carlo Saavedra
Nino D. Datu

Abstract/Summary

Telemedicine is the use of information and communications technologies in the health industry to remotely deliver healthcare to patients. The purpose of this research is to determine if the perceived convenience and trust have influence to the intention to use telemedicine. The specific group that was studied was millennials working in the BPO industry in Metro Manila. Data from the 399 valid respondents were considered. The conceptual framework used was inspired by the technology acceptance model (TAM) of Davis (1989). SmartPLS’s structural equation modeling (SEM) was used to test all the hypotheses. Results showed that each independent variable positively affected its dependent variable as all relationships got a p value of < 0.05. It also validated the priori expectations based on past studies that perceived convenience and trust had significant direct effects to both perceived usefulness and perceived ease of use. Attitude’s relationship with intention to use had the highest standardized beta which confirmed that before having willingness to use telemedicine, positive attitude towards it was an important factor. The researcher also saw the potential of telemedicine within the target group as all variables, especially the intention to use, got above average means from the respondents. Most of the respondents said that Facebook made them aware of a new product or service. It was recommended that, in promoting telemedicine, communicating its reliability and convenience were important.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG008207

Keywords

Telecommunication in medicine--Philippines--Metro Manila; Contracting out--Philippines--Metro Manila; Generation Y

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Embargo Period

2-26-2025

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