Title

Increase knowledge among employees of multinational XYZ to boost participation in CSR activities

Date of Publication

2017

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Adviser

Maria Victoria P. Tibon

Defense Panel Chair

Jaime T. Cempron

Defense Panel Member

Paz Esperanza T. Poblador
Mary Margaret O. Que
Maria Victoria P. Tibon
Brian C. Gozun

Abstract/Summary

This action research intends to address the lack of knowledge in CSR activities among employees of Multinational XYZ. Our objective is to reach 60% and 90% participation for 2014 and 2015 respectively. Several concerns were raised and eventually an issue was identified through the collaboration with core team and HR Lead. Data were gathered from interviews, focus group discussions, brainstorming, statistics from CSR Assistant and multiple meetings and discussions. Using the Knowledge Engine model, we bridged the gap between knowledge and action by focusing, targeting, acquiring and structuring knowledge that will impact employees participation. We were guided by Beckhard Change Framework and ADKAR Change model to manage transition from present to future state. After 2 cycles, CSR participation rose beyond our expectations. It was shown on this action research the importance of delivering knowledge into action and the emergence of Corporate Social Responsibility (CSR) as an important driver for employee engagement.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007137

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Social responsibility of business; Supervision of employees; Personnel management

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