Title

Just for laughs?: Examining the relationships of humor, gender representation, and symbolic violence on the Instagram page, Blogger Jowas

Date of Publication

2018

Document Type

Master's Thesis

Degree Name

Master of Arts in Communication Major in Applied Media Studies

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Mikee Inton

Defense Panel Chair

Cheryll Ruth R. Soriano

Defense Panel Member

Christianne F. Collantes
Natividad Dominique G. Manauat
Jazmin B. Llana

Abstract/Summary

This research paper looks at the popular Instagram account called Blogger Jowas, which is a parody page primarily focused on poking fun at some of the country's most popular women online influencers. The qualitative study aims to analyze how the men behind the Instagram page humorously represent their girlfriends online. By categorizing the posts according to themes through thorough content, textual, and thematic analyses according to what each meme and its hashtags say, the research study unpacks the generated themes and explain the content, context, and connection of hashtags/captions and photos. Further, the study illustrates how the generated themes are forms of symbolic annihilation, symbolic violence, and backlashes against the women using discourse analyses and encoding of the publics comments. The research finds out that the humor devicessatire, parody, sarcasm, burlesque present in the account are used to critique the women and laugh at them. While there are no brute force and imminent danger caused by the humor and laughter against the women, the studied themes in the Blogger Jowas show symbolic violence, symbolic annihilation, and backlash of women.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007704

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Bloggers; Blogs; Wit and humor; Laughter

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